How to Attract Top Manufacturing Talent in a Competitive Market

Attracting top manufacturing talent has become increasingly challenging due to a competitive job market and a rapidly evolving industry.

Companies are facing a growing demand for skilled workers, influenced by advances in technology, an aging workforce, and unstable economic conditions. This has resulted in a significant labor shortage which has set the stage for this increase in demand.

At TZR, we understand the manufacturing industry inside and out and know what it takes to build a team that can keep up with the changing landscape and growing demand.

Understand the Needs of Modern Manufacturing Talent

Understanding the needs of modern manufacturing talent is crucial for companies seeking to attract and retain top professionals in an increasingly competitive market.

Manufacturing employees today are not only looking for competitive salaries and benefits but also value opportunities for career growth, a balanced work-life dynamic, and a positive work environment.

As the industry evolves with technological advancements, the demand for tech-savvy, skilled workers is becoming more prominent. Businesses in the manufacturing industry must adapt their strategies to meet these expectations and create a culture that reflects these needs.

A report from Deloitte and the Manufacturing Institute claims that manufacturers could need as many as 3.8 million new workers by 2033. Roughly 1.9 million of those could go unfilled if current labor gaps remain unsolved, stating:

“Like in many industries, companies are finding flexibility and remote-work options are two of the most impactful ways to attract and retain employees. Nearly half of survey respondents noted that flexible work arrangements, including flexible shifts, shift swapping or split shifts, is a strategy they’ve used successfully to retain workers.”

Develop a Compelling Employer Brand

A compelling employer brand not only differentiates your organization from your manufacturing competitors but also highlights what makes your company a desirable place to work.

In the manufacturing industry, a strong employer brand can make all the difference when it comes to attracting and retaining top talent. In fact, a study by LinkedIn found that 83% of talent acquisition leaders said that employer brand significantly impacts their ability to hire.

By effectively communicating your unique value proposition and showcasing your workplace culture, you can create a strong, recognizable brand that resonates with potential employees.

Create Competitive Compensation and Benefits Packages

“Your current employees play a crucial role in shaping your employer brand. Engage them in the process by promoting transparency, open communication, and fostering a sense of belonging. Employee advocacy programs, where team members share their experiences on social media, can amplify your employer branding efforts and make your messaging more authentic…”

Arguably one of the most important elements of attracting and retaining top talent in the manufacturing space is offering competitive compensation and benefits packages.

Doing so ensures that your organization is appealing to current/potential employees and shows a commitment to their well-being and professional development.

Providing competitive pay and benefits shows prospective hires that you value their contributions and are invested in their long-term success within your company.

Check out this summary from Manufacturing Dive and Deloitte.

Ready to make a manufacturing move? Connect with us today.